ENQOA™ // Lost Deals. Why sales reps don’t sell more
Why are you losing deals?
Why are you losing deals?
Your sales team probably already has an answer.
Price. Competition. Timing. Missing features. The customer wasn't ready.
But that's your side of the story.
First we meet the people who said no.
Even when sales reps are not gaming the system they often get reason for lost deals wrong. Prospects can also give sales reps a false reasons out of convenience or to minimize follow-ups.
We interview prospects who seriously considered you and then chose someone else. We incentivise them properly, so we can speak to the actual decision-makers face to face, not just a skewed minority with too much time at hand, willing to complete yet another survey.
What mattered in the sales calls? Where did you lose them? How did you compare with competitors? What could you have done differently? What was your offering - and what were your people?
Then we meet your sales reps.
We interview the salesperson behind the same deal and compare the two stories.
What Sales thought happened » What the customer actually experienced.
The gaps are often where it gets interesting.
Then we find the pattern
One lost deal is an anecdote, but ten of them can tell you something.
We identify recurring issues across proposition, pricing, competition, sales behaviour, the actual buying experience, and turn them into practical recommendations.
No blame. No motivational workshops. Just objective facts you and your sales teams can use to improve.
Call (+46 701 84 21 62) or mail us (jens@enqoa.com) to know more, or use the form bellow