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Insight cost review

Know customers, audiences, and rivals for less

ENQOA™ // Cut insight budget

When companies try to understand their markets costs quickly build up.

Teams buy overlapping data, subscriptions renew automatically, agencies make projects larger than necessary and people repeat work that could be automated.

ENQOA finds what can be simplified, renegotiated, automated, stopped or delivered more efficiently. We make you spend nothing on information nobody uses and invest in supporting decisions that matter.

Six ways to cut costs now

Automate repeated work

Use AI and simple tools for desk research, interview coding, monitoring, information searches and first drafts.

Cut subscription costs

Find databases and licences that are overpriced, overlapping or rarely used — then cancel, combine or renegotiate them.

Get better value from agencies

Write sharper briefs, choose simpler methods, question unnecessary work and negotiate better prices.

Stop research nobody uses

Remove duplicated reports, trackers and studies that do not support a real business decision.

Use a leaner team

Reduce the need for permanent research headcount. ENQOA combines very senior expertise, fast hands-on support and up-to-date AI tools according to the work actually needed.

Last but not least: start with the decision to be made

Prioritise the questions that matter most and avoid spending money on research that is interesting but not useful.

What the Enqoa team will provide you

  • A clear list of possible savings
  • An automation plan
  • Subscription and supplier recommendations
  • A more flexible staffing model
  • Immediate actions and a 90-day plan

Questions people ask before they call

How much can a company typically save on insight costs?
It varies, but overlapping subscriptions, oversized agency projects and reports nobody reads often add up to a quarter or a third of the insight budget. One global FMCG client reduced consumer insight costs by SEK 7 million over three years with the same level of delivery.
What does an insight cost review involve?
We map every subscription, agency contract, tracker and internal research activity against the decisions it supports, then identify what can be automated, renegotiated, combined or stopped.
How long does it take?
A review usually takes three to six weeks and ends with a list of savings, an automation plan, supplier recommendations, a staffing model and a 90-day action plan.

Want to know how much you can save?

You talk directly to Jens. First conversation is free and usually within a day.

30 minutes free consultation

Office
Kungsgatan 64, 111 22 Stockholm

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