ENQOA™ // Customer Value Audit. Find and remove features customers don’t value
Remove costs not driving value
Are you paying for features customers don’t want?
Customers rarely judge an offer as a single whole. They trade off attributes: features, service, delivery, guarantees, design, convenience, sustainability, support, and price. A Customer Value Audit breaks your offer into parts and measures which parts actually drive customer choice and which only add cost without enough perceived value.
We identify:
Which attributes customers value most and least
What customers are willing to trade off
Which features support preference or willingness to pay
Which combinations create the strongest proposition
How priorities differ between customer segments
Which elements can be simplified without damaging demand
You get:
Recommended product, service or bundle configurations
Clear recommendations on what to strengthen, simplify, test or remove
Willingness-to-pay estimates
Segment-specific differences
A simulator or decision tool where relevant
How it works:
Depending on the decision, we use methods such as:
MaxDiff to establish the relative importance of features and benefits.
Conjoint analysis to measure trade-offs, willingness to pay and the strongest combinations of attributes.
A/B testing to validate whether different configurations, messages or offers change real behaviour.
The analysis can also incorporate interviews, existing customer data and commercial context.
Want to know which features you can cut now to save money?
Call (+46 701 84 21 62) or mail us (jens@enqoa.com) to know more, or use the form bellow